The birth of social media was arguably in 2002 when Friendster was launched. A year later, MySpace arrived and every Gen X’er, including me, and many Millennials jumped on board. Facebook came in 2004 and has been ever-present for over 20 years. And how about YouTube? Started in November 2005 and sold just 11 months later to Google for $1.6B! I know that today it’s worth a lot more. Current estimates put a value of $500B on YouTube. But making over a billion dollars in 11 months sounds like good money to me! A year later in 2006 Twitter appeared and then Instagram in 2010. With Instagram we also see a big markup. Eighteen months late, it was bought by Facebook for $1B. At the…
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