This week Jaguar released an ad that seemed to be more about wokeness than cars. (@Jaguar / X screen shot) British luxury car manufacturer Jaguar is teetering on the edge of oblivion, grappling with a 97.5% plunge in global sales, the most catastrophic decline in its storied history. The culprit? Their “Reimagine” strategy, a headlong dive into the woke abyss that’s alienated their core clientele. While other firms quietly dial back their DEI excesses, Jaguar doubled down, unleashing a teaser ad showcasing “gender-fluid” models prancing around in outlandish, avant-garde garb. It’s a far cry from the sleek sophistication that once defined the brand, and the backlash has been ferocious. The cars themselves are a pastel-colored fever dream, drenched in Miami-inspired hues like cotton-candy pink and…
Click here to read the full article at The Gateway Pundit.
