People were outraged after the city of Austin, Texas, spent two years and $1.1 million to rebrand with a new logo. Austin removed the Christian Cross and replaced it with what appears to be an AI-generated “A” – and it cost over $1 million. Per KXAN: The whole total project cost is an estimated $1,117,558 and is a part of the Austin Strategic 2023 Plan approved back in 2018. Here’s the breakdown of how that money is being spent: Brand Vendors: $640,000 Public Awareness Campaign: $115,000 Consolidated city-wide design software for all departments: $75,582 Support staff and legal counsel – salary and benefits for a Brand Project Manager (temporary City employee) and external legal review: $186,976 On Thursday, Austin City Manager T.C. Broadnax boasted about the new…
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