Where is the Jaguar, anyway? More than a failed campaign, it was a real catastrophe for Jaguar. It’s a fair assumption that if you steer a world-class company through an absurd ‘woke’ rebrand and kill 98% of your sales in the process, you are going to be very fired. That applies to chief executive of Jaguar-Land Rover (JLR) Adrian Mardell, just replaced days ago with PB Balaji, the former finance boss of Tata Motors – the owner of JLR. And, of course, that applies even more to the designer behind the controversial and universally-hated ‘woke’ Jaguar rebrand, who has reportedly been sacked from the company just days after Balaji took over. The Telegraph reported: “Gerry McGovern, who was formerly Jaguar Land Rover’s (JLR) chief creative…
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